co-creation platform www.e3lab.at

Countries

Austria

Policy areas

Organisation name Federal Ministry of Finance, Austria

Contact person: Ernst Siller

ernst.siller@bmf.gv.at

The Austrian Tax Administration is taking a new and innovative path by already engaging its citizens at the beginning and throughout the process of the development of its services. Hence, the platform ‘e3lab-einfach, elektronisch, effektiv’ (e3lab – simple, electronically, effective.) was founded. This platform follows the idea of open innovation and gives citizens the opportunity to engage in the design, development and improvement process within the tax administration. This is not restricted to the platform itself, but also follows a more holistic approach e.g. through workshops and training groups.

Via the platform, clients can hand in their ideas for the ‘challenges’ they see, and the proposed ideas and improvements are further discussed, scrutinised and rated by the community and experts of the Federal Ministry of Finance. With this forum, citizens have the opportunity to be actively involved in new developments and existing financial services. Through this channel of interaction, a new form of collaboration between experts and users of the services has been created. At the same time a customer-centred, 360-degree feedback option has been put in place through this open platform. All proposed ideas are directly influencing the development and the improvement of the services at the federal ministry.

The e3lab co-creation platform www.e3lab.at has been accessible for all citizens since 25 April 2017. As of April 2019, the platform had 983 members and about 305 ideas have been submitted to the system since the beginning of the challenges. Over 1120 comments have been made during this period. The implementation of the platform has been realised by a company called HYVE Innovation Community GmbH. The company has already had experience within administrational systems and the structure was quite similar to their former platforms. HYVE supported the project with community management, although this has been taken over by staff members of the Federal Ministry of Finance. Due to the standard procedure that has been put in place the platform was set up and launched within two months (including the corporate design and the set-up of the challenges).

To secure the financing and to participate in the constant development in the area of the open government movement, the licence of the platform will be tendered for to cover a five-year period. Since the digital collaboration with the clients is new to the administration and future developments are not predictable, this has moved away from the idea of developing and programming an in-house system for a co-operative platform. The licence model is much more flexible since everyone has user rights and the platform system is serviced and enhanced during the period of the licence.

The platform is a participation tool for the entire tax administration. Thereby individuals (e.g. the minister of finance, permanent secretary, commissioner), departments (e.g. IT application for the FinanzOnline platform), project groups (e.g. a project group to enhance tax compliance) as well as the finance unit can be presented as sponsors. Content, objective, design, target group, duration and the required output are collected during the standardised application process. The responsibility for the launch and the community management should be ‘in one hand’ and can be either outsourced to an external company (such as, in this case, HYVE) or through internal staff members. Experts take over the role of providing the necessary expertise and the know-how for the platform community. Either way, it needs to be ensured that the participation process is simple and the created output of the community is as high as possible.

During the pilot period some critical points were established that were crucial for the success of the challenge:

  • Challenges need to be very well explained.
  • The objective of the challenge needs to be clearly defined from the beginning and needs to be communicated in a clear and simple way.
  • Topics need to be defined and explicit, and the communication needs to be simple and well defined.
  • A strong stakeholder management needs to be in place.
  • Trust within and into the community as well as into the administration needs to be established and maintained.
  • The interaction between online and offline (e.g. workshops) phases need to be planned from the beginning.
  • Incentives need to be prepared to keep the motivation (not necessarily financial incentives).
  • Transparent communication about what will happen to the ideas is necessary (not all of them can be implemented).
  • Learnings, successful steps and failures should be shared with the community in a transparent approach.

Due to the high potential of creating ideas in this system and a number of possibilities, a co-creation platform such as e3lab can be used by administrations in a meaningful and innovative way.

Also interesting