EIPA event

Attracting Tomorrow’s Talent: Public Administration as an Employer of Choice

28 October 2025
Online
12.30 - 14.00 CET

About the event

Across Europe, public administrations are struggling to attract and retain talent, especially younger generations and highly skilled professionals. Demographic shifts, new expectations around work, AI, and competition from the private sector are accelerating the need to modernise public employment.

Our EIPA Member States Roundtable will explore these trends, drawing on concrete examples from across Europe:

  • Bulgaria: Employment has halved since 2022, highlighting the importance of clearer career paths, mentoring, fairness, and a stronger public service image.
  • Spain: INAP’s 2025–2028 Learning Strategy is reshaping public careers with a focus on digital skills, innovation, and diversity.
  • OECD perspective: Research underlines the challenges of an ageing workforce, urging tailored HR policies to support older employees through lifelong learning, career development, and job redesign.
  • European Commission (DG HR) perspective: Current and upcoming EU-level initiatives focused on modernising employment practices to promote a more agile, inclusive, and future-oriented public service.

Our discussion will offer policy-makers and practitioners a unique opportunity to share experiences and learn from real reforms across Europe. Discussions will focus on employer branding, career development, workplace innovation, and organisational culture, striking a balance between stability and agility while adapting to technological change.

Topics include:

  • Talent attraction and retention in the public sector amid demographic shifts and labour shortages
  • Strategic workforce planning and modern talent management
  • Innovative employer value propositions: flexibility, purpose, and digital skills
  • Leadership, culture, and mobility as drivers of career appeal
  • International insights from OECD, the European Commission, and Member States
  • Reform challenges and overcoming resistance to change
  • The impact and potential of AI in public administration

Join us on Thursday, 28 October, from 12.30 to 14.00.

Registration is open for civil servants, public officials, researchers/academics, and NGOs’ staff located in:

Speakers

EIPA Moderator

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