Digital enterprise points

Countries

Italy

Policy areas

Organisation name Unioncamere

Contact person: Flavio Burlizzi

flavio.burlizzi@unioncamere-europa.eu

The so-called Fourth Industrial Revolution, mostly known as Industry 4.0, is characterised by the increasing and pervasive use of digital technology. This is not only within companies to produce goods or services, but also in the innumerable areas related to the civil society and the management of interpersonal relationships. One of the most ambitious challenges here is linked to enterprises‘ capacity to perceive the advantages of digital innovation set out in Plan Impresa 4.0. This is why PIDs, set up as entry points of the national Network Impresa 4.0, were given the general goal to promote the dissemination of knowledge and skills related to digitisation to MSMEs of all economic sectors.

Such integration between the real world and virtual technology was brought to an inevitable revolution in business models, for businesses, lifestyles and people. While there is a breaking of boundaries – be they geographical, sectoral or physical – there is also the chance of contact between regions and worlds that were separated and far from each other before now. Consequently, besides the enormous opportunities that can arise in terms of development, risks can also be generated in terms of protection and safety of people (and data). The 2017 Budget Law provided for the implementation of the National Plan Industria 4.0 (later renamed Plan Impresa 4.0 because it was intended for all companies of any sector and size), placing industrial policy at the centre of the government’s agenda again.

The Plan Impresa 4.0 covered all aspects of companies’ life cycle offering support in investments, digitisation of production processes, enhancement of workers’ productivity, capacity building, and development of new products and processes. The Plan Impresa 4.0 gave a real boost to the Italian manufacturing industry which started reinvesting in technology, research and training (+ 11% investments in innovation in 2018, as a result of the measures provided in the plan). In September 2018 the new government, while confirming the strategic lines of the plan, wanted it to better suit small and medium enterprises, also stressing the need for accompanying measures addressed to the training of entrepreneurs.

The general goal was achieved through the pursuit of specific objectives summarised as follows:

  • Increase the awareness of all kinds of enterprises on opportunities and potential benefits from technological transformation. Also, on risks attaching to a failure to adapt their business models and production systems to innovations provided in the National Plan Impresa 4.0.
  • Qualify/requalify the professions and skills of chambers’ staff to enable them to effectively support enterprises in their development towards change and the new production paradigm.
  • Engage as broadly as possible the whole digitisation chain, (such as technology producers, vocational training institutes, research agencies/centres, institutions) so that interventions do not end solely in the acquisition of technology and tools, but also spur enterprises to cultural and production paradigm change.

Once enterprises understand the potential offered by innovation and digital approaches, they must also be able to act accordingly, by implementing all actions which are conducive to supporting the technology transfer. This could be investments, development of modern organisational and business models, and staff training to ensure qualified human resources that are properly prepared to meet new needs.

At the same time, the public administration (PA) will learn to cope with such a challenge and support the switchover to digitisation by providing services, learning and growth opportunities that boost research and innovation, mainly focusing on sustainable production models. The establishment of PIDs is an instance of good practice worth applying since it is based on the successful achievement of modernisation both in enterprises and in the public administration, which developed into an operational model reinforced by both players’ experience.

The PID project shaped a new kind of relationship with enterprises. They introduced a completely new service of national relevance and impact in support of the business digitisation process. Regarding the professional and economic resources allocated and the attention paid by the Italian government to digital innovation, PIDs activity is strategic not only for the Italian Chambers of Commerce but also for the country as a whole.

In the Italian business world, adaptation to the challenges of the Fourth Industrial Revolution lies in the strategic scale and scope of the assistance that PIDs provide for enterprises in their efforts. The priority of support to enterprises is borne out in the allocation of state resources by the government’s confirmation of the National Plan Impresa 4.0.

Likewise, Unioncamere included the PID project as an essential part of its strategic planning document 2019–2021, both in light of the priorities that arose from the new economic scenario and the ongoing reform of the chambers of commerce, which provide them with improved digital skills and tools for their SMEs supporting activity.

The project planned the development of analysis tools to be used by companies (such as self and driven assessment) able to provide useful data on MSMEs in the long term, for almost 99% of all Italian companies. The data collected by the PIDs deliver a detailed picture of the structure, performance and dynamics of the Italian production system on digitisation.

The above leads to the consideration of PIDs as sustainable beyond the duration of the project since they have growth potential and, in the future, can sell some of the services provided. Hence, reaching as many potential users as possible through effective dissemination will help in achieving a return on investment.

This project is unique in Europe as far as it conveys competitive digital lever-related actions under one roof, backing as one player the public service suppliers and MSMEs towards new growth opportunities.

It is also a model of cooperation between nodes of various nets since Italian and European digital innovation hubs, the Enterprise Europe Network, digital fabrication laboratories (FabLabs) and Italian Chambers of Commerce work with academies and research centres, innovative SMEs and start-ups (ruled in Italy by specific laws). Businesses involved and qualified public administration staff make its results useful for European nets supporting digitisation.

Since its inception in 2017, the plan has also provided the establishment of the national Network Impresa 4.0 to meet the strategic objectives of digitisation of the economy and civil society. Such a network consists of many connected access points throughout the country that must pursue, in various forms, the following common goals:

  • spreading the knowledge on the advantages deriving from investments in technology within Impresa 4.0;
  • assisting companies in understanding their digital maturity and identifying priority areas of intervention;
  • strengthening 4.0 technology related skills;
  • directing companies towards digital transformation support structures and technology transfer centres;
  • fostering and supporting companies in carrying out industrial research and experimental development projects.

By mid-2019 following results were achieved:

Internal results

  • PIDs – 88 were activated in the national territory.
  • At Chambers of Commerce, 510 officers were involved: 190 digital leaders and executive officers and 320 digital coordinators; 231 external experts were hired as digital promoters; 620 officers at Chambers of Commerce participated in training courses (2018/2019).
  • Training and updating hours delivered totalled 213 hours (2017: 73 hours; 2018: 120 hours; 2019: 20 hours, ongoing).

External results

  • Over 41 000 users received PID services (such as individual businesses, sole traders).
  • Information or training events carried out totalled 1231 (244 in 2017; 856 in 2018; 131 in 2019).
  • Over 29 367 companies joined the events (533 in 2017; 23 453 in 2018; 5361 in 2019).
  • EUR 44 million was allocated through voucher calls.
  • Some 6000 MPMIs were granted vouchers.
  • As of 21 March 2019, 8903 companies had carried out the online self-assessment (SELFI 4.0).
  • As of 23 March 2019, 903 companies had carried out the driven assessment (ZOOM 4.0).
  • As of 10 April 2019, 80 mentors had been made available to companies (in 2018 there were 37).

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