Culture on the web



Policy areas

Organisation name Ljubljana Tourism

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Contact person: Dejan Ristić

The project aimed at revitalising the local tourism in Ljubljana (Slovenia) during the Covid-19 pandemic. On the ‘Stay at home’ subpage, part of the official ‘Visit Ljubljana’ webpage, accurate information about the pandemic was collected and regularly updated. Furthermore, the page delivered information about walking and cycling routes (in and around the city) and different ideas related to gastronomy (for example, where and what local food you could buy, which restaurant offered home delivery, different seasonal recipes).

In addition, the web page shared information about culture, when all cultural institutions were closed. Several cultural institutions in the city responded promptly and prepared highly diverse content (virtual exhibitions, films, online concerts, online theatre performances etc.) that was free of charge.

The Ljubljana Tourism team collected all the cultural content under the title ‘Culture on the web’ and shared it regularly via the webpage, social media channels and a newsletter. The team organised a virtual exhibition in cooperation with some of the cultural institutions that were urging artists and locals to collect and document different aspects of city life during the lockdown and in quarantine. The content collected ranges from photographs to recordings, works of art and caricatures and the project launched the online exhibition of Covid art in early July 2020.

The main results of the project ‘Culture on the web’ are:

  • digitised cultural content (many cultural institutions did not have it before);
  • cultural content accessible to everyone during and after quarantine (free of charge);
  • increased public interest in cultural content;
  • locals becoming tourists in their own city;
  • strengthened relations between Ljubljana Tourism and cultural institutions in Ljubljana (also public–private partnership);
  • adaptation of content on the internet and social networks for domestic guests or residents of Ljubljana.

As the project proved to be very successful and popular, the team continued it in the post-pandemic period. The content is regularly updated and allows the visitors of the ‘Visit Ljubljana’ website to see and visit the online cultural content in one place. Currently, the team is working on setting up an English version of the page.

Some examples of online cultural content are:

  • Festival Ljubljana gathered numerous options for watching concerts and operas that were taking place without the audience; art centres created free online access for their repetitions.
  • The Ljubljana City Theatre has opened its archives and posted several past performances on the YouTube channel.
  • Kinodvor cinema offered free viewing of documentaries by Polish director Paweł Pawlikowski, who filmed successful documentaries for the BBC (British Broadcasting Corporation) in the early 1990s.
  • The City Gallery of Ljubljana opted to support artists via ‘Art in Isolation’ [Umetnost v izolaciji], a Facebook page where artists and creators could use their creativity and artwork to address their emotions. They invited artists to email the artwork they had created during the quarantine. Many very interesting pieces were created during this time.
  • The Ljubljana Puppet Theatre put some of their most successful plays online.
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