The project aimed at revitalising the local tourism in Ljubljana (Slovenia) during the Covid-19 pandemic. On the ‘Stay at home’ subpage, part of the official ‘Visit Ljubljana’ webpage, accurate information about the pandemic was collected and regularly updated. Furthermore, the page delivered information about walking and cycling routes (in and around the city) and different ideas related to gastronomy (for example, where and what local food you could buy, which restaurant offered home delivery, different seasonal recipes).
In addition, the web page shared information about culture, when all cultural institutions were closed. Several cultural institutions in the city responded promptly and prepared highly diverse content (virtual exhibitions, films, online concerts, online theatre performances etc.) that was free of charge.
The Ljubljana Tourism team collected all the cultural content under the title ‘Culture on the web’ and shared it regularly via the webpage, social media channels and a newsletter. The team organised a virtual exhibition in cooperation with some of the cultural institutions that were urging artists and locals to collect and document different aspects of city life during the lockdown and in quarantine. The content collected ranges from photographs to recordings, works of art and caricatures and the project launched the online exhibition of Covid art in early July 2020.
The main results of the project ‘Culture on the web’ are:
- digitised cultural content (many cultural institutions did not have it before);
- cultural content accessible to everyone during and after quarantine (free of charge);
- increased public interest in cultural content;
- locals becoming tourists in their own city;
- strengthened relations between Ljubljana Tourism and cultural institutions in Ljubljana (also public–private partnership);
- adaptation of content on the internet and social networks for domestic guests or residents of Ljubljana.