A root and branch reformation of an organisation’s business model

Countries

Greece

Policy areas

Organisation name Region of Crete

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Contact person: Plateia Eleftherias

n.raptakis@crete.gov.gr

The Region of Crete, in a challenging endeavour to reform the services provided by the Directorate of Transport and Communications (DTC), developed a strategic plan that outlines the main steps towards the utilisation of an organisational change management process. This comprehensive approach has been steered by a set of solid work ethics: quality of service, transparency and efficiency.

Key enablers of this project, such as regional leadership, civil servants, strategic partners and citizens, were effectively empowered. Through their involvement, a value-added cooperation paradigm was formed. A systematic analysis revealed the following essential pillars of action, which are necessary for a holistic organisational improvement:

  1. a) A people-focused working environment

Organisational innovation involved changes in the working environment, the operational model and the customer service culture. A people-focused workplace was created, providing reception desks, ergonomic working stations and a transparent public service environment.

  1. b) Information and knowledge management

The digitisation of the physical record archive was carried out through a Social Inclusion Programme of the Greek Employment Organisation involving long-term unemployed people. A highly motivated team, committed to a common vision, digitised 100 000 folders, containing approximately four million pages. The digital record had been digitally signed and fully validated through quality and quantity controls, guaranteeing accuracy with respect to the original paper record. The digital archive is now a vital part of DTC’s automated processes.

  1. c) Standardisation and business process re-engineering (BPR)

BPR involves process mapping, procedure simplification, process redesign, process automation and KPI measurements. The standardisation process includes the creation of new application forms and work instructions, integrating the generation of dynamic QR codes for a seamless integration in the new processes.

  1. d) Innovative e-Government ICT applications

To facilitate digital service delivery and citizen service mechanisms, new innovative IT applications were developed by ICS-FORTH, the EPSA2017 partner organisation, involving the Human–Computer Interaction (HCI) Laboratory of the Institute of Computer Science (ICS), of the Foundation for Research and Technology – Hellas (FORTH). The developed IT solution consists of several services and applications that address major operational problems, such as poor levels of service, lack of trust and transparency issues.

The overall approach adopted for this project was based on user-centred design, empowered by concepts of participatory design and coupled with agile software development.

The currently available applications and services include:

  • e-Services for citizens

o web portal available for PC and mobile devices;

o appointment service including the electronic submission of documents;

o smart queue for citizens without pre-booked appointments;

o interactive touch screen information systems in DTC’s waiting areas.

  • Administrative and back-office applications
  • citizen management;
  • business intelligence and analytics for managers;
  • notification screens in DTC’s waiting areas;
  • physical record tracking and assignment system;
  • system administration;
  • content management system.

It has been demonstrated through this case study that the implementation of radical and rigorous horizontal solutions in public-sector organisations is feasible. It can result in the transformation of the Greek public sector into being more flexible, efficient and therefore competitive.

These services can spread across all regional DTCs in Greece and can also be customised and applied to similar organisations in other Member States of the EU. In addition, the adoption of the customer-centred design makes the transfer of the services to other citizen service organisations feasible. The project was selected as a best practice at the 9th European Quality Conference (15–16 May 2017 in Malta), hosted by the Maltese Presidency of the Council of the European Union. The next step is the dissemination of the outcomes of this digital transformation project towards the other regions of Greece through the General Directorate for Policy Reform and E-Governance, Ministry of Administrative Reform.

The introduction of innovative technologies and new ways of interaction was met positively by the citizens, a reaction that was noticeable even on the first days of operation. The strongly positive impact that the developed services had in DTC’s performance regarding waiting and execution times can be observed in the following list of metrics.

In conclusion:

– Usable modern technology can become a tool to reduce public-sector bureaucracy.

– The public was in favour of new technology as the impact of its use was clear.

– The adoption of such technologies can, in the long run, transform the Greek public sector into being more flexible, efficient and therefore competitive.

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