RML – Rede Mulher L’der (Leader Women Network)

Countries

Policy areas

Tags:
client designed servicesGender diversityhigh performance companiesinnovationpeer advisingpeer learningtesting new services approaches

Organisation name IAPMEI - Public Agency for Competitiveness and Innovation

Contact person: Rita Seabra

rita.seabra@iapmei.pt

Portugal is lagging behind in terms of gender diversity in top management, with a consequent impact on gender equality in employment Ð in the Boards of companies, there are only 15,6% of women in big companies, 20% in medium sized, 24,2% in small companies, and 30,4% in microbusinesses (in Informa D&B).
The last study available shows that when there are women in top management, the whole chain of management tends to be mixed in _ of the cases, whereas in the case of boards of men, in half the cases, the chain of command is exclusively masculine. When there are at least two women in the board, the management team has 52% of women, whereas when the board is exclusively male, there are only 18% of women in management (in Informa D&B). This influences all the employment chain. This is all the more shocking when you consider that the gap in labor force participation is only 6,4% (OECD, 2017).

Besides the justice of addressing this gap, that is closing extremely slowly, it has been proven that diversity, gender or otherwise, influences firms’ capacity for innovation and therefore its resilience and its results. So, this problem impacts directly in our economy: in the last crisis, there were experts pointing out that more women on the boards of companies would have prevented a lot of value destruction.

In the past, IAPMEI has chosen successfully to work with good examples as a means to induce better practices and behaviors. We have, for a great number of years, worked with the distinctions PME L’der and PME Excelncia (SME Leader and SME Excellence) as a means to create advantages for sound financial companies and thus induce firms to cut their debts.

We decided therefore to create a project centered in good, solid, some of them flagship companies, from prime areas like Industry and T- KIBS, and more recently special tourism projects, with women on their boards. The idea was to encourage a community of practices, embracing diversity, in terms of sectors and in terms of size, with firms ranging from very small to large companies, with only two things in common Ð high performance, innovative companies, with executive women with the willingness to share knowledge, problems, solutions and, whenever they felt comfortable, business.

So, the project, meant to break insulation of women in top management in innovative firms, was originally designed with the help of 15 top managers of 14 highly performative SMEs, tested for around 6 months and was then launched by IAPMEI, the SME Public Agency, in the first semester of 2017. The management of the network is now shared between IAPMEI and 7 women entrepreneurs.

Although some of these women are special, most of them are not. There are founders, yes, but also wives, daughters and granddaughters, other relatives, professional CEOs, etc. They replicate families and the social fabric, just like men on top of the organizations do.

It was not easy to identify executive women, since a lot of women signaled as ÒexecutiveÓ are not. Also, some of the daughters donÕt have total command of their agendas, and some of the husbands donÕt value an experience such as RML and nag them about the time they ÒloseÓ in these meetings.

In some cases, being well known success cases, they had too many participation requests.

But a large majority of those women were pretty isolated, with their hands on their day to day demands, with poor work-family conciliation. Their business performance was recognized as good and, more important, their results as top managers were good. In most of the cases, although not in all, their professional networking was poor. The improvement of their network, with RML, has enhanced their confidence and, in some of the cases, their self-esteem. It may also have affected their strategic and tactic approach. It has certainly affected, on occasion, processes, choice of solutions and/ or of equipment.

ItÕs interesting to notice that in a bit over  two years, a professional network evolved into friendship, in some cases. And in a region, especially, families have started to bond in their spare time, including the husbands entrepreneurs, in theirs or in other companies.

By ensuring that the project is exactly what the network wants and what the network needs, and that is has no big budget attached, the project is sustainable as long as it is useful for both sides.

The project is also fluid, in terms of how it evolves Ð if someone as an idea, we test it with a small group, if it goes well, we may scale it. Right now, we are testing two new activities: one of the companies celebrates 25 years, and wants to offer a number of sessions with well known (and expensive) experts to some members of the community. We are going to see if that hurts the community, because for the first time, we are choosing closed groups (usually, we impose a limit, but we serve the first that sign).

Also, we are going to test professional internships for autistic youngsters. By the end of the year, some of the elements will be training for an international certificate for executive coaching. So, in the end, we may decide to, here and there, allocate more resources to specific activities promoted by the community, not for all the elements, but for those who are willing to invest.

The cost remains with those who are willing to pay for it.

All in all, I think the executives community benefits more than IAPMEI with the project, as it should be. But I think we may decide to use the community for testing new training models, for instance, for 2030. Or to use this community as a Òthink thankÓ for 2030. It would benefit IAPMEI and it would also benefit the visibility of the influence of RML. That would definitely contribute to turn the project in a flagship project, and therefore one to be continued.

Due to its fluid nature, the project is very much adaptable to any environment but not to replicate without adjustments. In most countries, women networks focus on small lifestyle business. There are no communities for executives in high performant companies. If you choose carefully the right group(s) to start, and guide them on what you want to provide, but not on how to provide it, you can use the Portuguese example as point of departure in order to find somewhere, along the way, your point of arrival, and launch your service.

The fact that it doesnÕt require a lot of resources helps you let it grow at its own rhythm, because trust takes time and communities are built on trust.

But you canÕt replicate the model directly, since itÕs determined by the people Ð we are trying internships for autistic youngsters because one of the entrepreneurs has two autistic kids.

Overall, you deliver a high-value service and a highly valued service at a very low price and, on top of that, you are learning a lot. You do it in areas where it would be impossible to assemble such a large number of experts to give advice in an environment of trust, where you are allowed to say things that you would never repeat in any other forum. And besides the contacts in the room, they multiply contacts between themselves.

However, the time of the entrepreneur is not similar to that of public administration, they want some things at a slow pace and others real fast, and they may run you over and it has to be ok. Also, they are never worried with the politically correct, and that may cause you embarrassment. And finally, they are sometimes suspicious of our reasons in the project Ð so, you may want to keep a low profile, and stay away from events and from newspapers, because they are always looking for your angle in the project.

Finally, you have to commit and commit them along the line with a minimum of time Ð because trust takes time.


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