EPSA event

Behavioural Science to Foster Innovation

22 November 2024
Maastricht (NL)
9.00 - 16.00 CET

This workshop introduces participants to key concepts of behavioural science and how they can be applied to foster innovation in the public sector. Through an examination of human behaviour and decision-making processes, you will discover how to overcome biases that hinder innovation, to better understand users and beneficiaries of public services, and design solutions that are more effectively adopted by their intended audience.

Interactive sessions will provide hands-on experience in applying behavioural insights to real-world innovation challenges.

The workshop is designed to introduce you to the concepts of behavioural science and how they can be applied to foster a culture of innovation in the public sector.

Interested? Apply below and join on 22 November from 9.00 to 16.00.

Travel and accommodation for the selected participants will be covered by the EPSA budget.


  • Behavioural science and its relevance to innovation
  • How cognitive biases and decision-making processes influence innovation
  • Techniques for fostering a culture that encourages risk-taking and novel thinking
  • Applying behavioural insights to design processes and products
  • Case studies showcasing the successful application of behavioural science in fostering innovation

EPSA 2023-24 is supported by the European Commission.