The project presents an integrated network across the institutional actors in the province of Avellino, in southern Italy, to enhance the cultural, historical, archaeological, naturalistic and landscape heritage of this internal and peripheral territory, far from the main tourist cities of the region. Through this project, the province of Avellino aims to strengthen the network of tangible and intangible infrastructures for the socio-economic development and competitiveness of the Irpinia system.
In particular, the project aims at protecting and enhancing the environmental, natural and landscape resources; likewise, the project creates an identity and systemic vision of territorial supply, able to compete on both the national and global markets, visualising ‘Sistema Irpinia’ as an attractive brand. Moreover, the project transitioned from a massive government spending model to targeted public investment and invested to enhance the multimedia use of 18 specific pilot projects.
To achieve that, the project had the goal of involving the municipal administrations in systemic strategic vision to promote heterogeneous interests. As a result, the team assessed the infrastructural needs of the museum system, created the first census of the cultural sites in the province and promoted the project through public intitiatives.